STN OVP Landing Page: Simplifying a Complex Streaming Product Offering
ROLE: Product Design Lead
CLIENT: MINUTE MEDIA
INDUSTRY: Media Technology / Streaming
YEAR: 2024
MEDIUM: Landing Page Design
SCOPE: UX Design, UI Design, Information Architecture, Marketing Design, Content Hierarchy, Responsive Design
STN OVP is a streaming and video platform offering within the Minute Media ecosystem.
The project focused on designing a landing experience that clearly communicated the platform’s capabilities while aligning with the broader STN brand and product ecosystem.
Challenge
The offering included a large amount of technical and business information that needed to feel approachable, structured, and easy to understand.
One of the key challenges was designing an experience that integrated naturally within the broader Minute Media ecosystem while still maintaining the distinct visual identity and branding of STN. The landing page needed to feel cohesive with the existing Minute Media website experience without losing the personality and recognition of the STN brand.
The project required balancing clarity, brand consistency, and marketing impact while presenting a complex platform in a way that felt modern, engaging, and digestible for potential clients and partners.
Approach
I focused on creating a modular, hierarchy-driven layout system that guided users through the platform’s value proposition in a clear and intentional way, while balancing the visual language of both STN and the broader Minute Media ecosystem.
The design emphasized:
Clear information hierarchy
Simplified messaging structures
Strategic pacing between sections
Strong visual consistency
Flexible components that could scale across future content
The visual direction combined bold typography, structured layouts, and motion-driven interactions to create a polished experience that felt cohesive with the existing Minute Media platform while still maintaining the distinct identity of the STN brand.
Outcome
The final landing page created a more cohesive and professional presentation of the STN OVP offering while successfully integrating within the larger Minute Media digital ecosystem.
The project helped simplify complex technical information into a more accessible and engaging user experience while maintaining strong brand recognition and visual consistency across both STN and Minute Media properties.
It also reinforced the importance of balancing platform cohesion with brand individuality when designing within larger multi-brand systems.