Antengo Website: Designing a Scalable Digital Presence for an Emerging Startup
ROLE: Design Lead
CLIENT: Marcus Wandell, CEO of Antengo
INDUSTRY: Technology / SaaS
YEAR: 2026
MEDIUM: Website Design & Development
SCOPE: UX Design, Visual Design, Brand Direction, Responsive Design, Framer Development, Design Systems
Antengo is an AI-powered marketplace and publisher monetization platform focused on helping publishers generate new revenue streams through contextual commerce, intelligent demand routing, and integrated marketplace experiences.
I was brought on to design and build a modern marketing website that could clearly communicate Antengo’s evolving platform offerings while establishing a stronger sense of credibility, clarity, and visual consistency. The goal was to translate complex ad-tech and monetization concepts into a more approachable, conversion-focused digital experience that felt modern, scalable, and easy to navigate.
The site was designed with a clear information hierarchy and intuitive user journey to support both discovery and lead generation, while helping position Antengo as a polished and trustworthy platform for prospective clients and partners.
Challenge
One of the biggest challenges was that the company had very little existing brand infrastructure in place. Aside from a basic colour palette, there were no established visual systems, imagery, or clear brand guidelines to work from. In addition, there was little to no existing user data or analytics available to help inform design decisions or user behaviour patterns.
The website needed to feel polished and trustworthy while also remaining flexible enough to evolve alongside the product and business.
Approach
I developed a scalable visual direction focused on clarity, simplicity, and modern SaaS conventions. The design system emphasized clean typography, structured layouts, generous spacing, and restrained visual treatments to help the content feel approachable and easy to navigate.
Because there was limited existing brand material and no meaningful user insights to reference, I relied heavily on UX best practices, competitor analysis, and clear information hierarchy to shape the overall experience. I also helped define the broader visual language of the company through layout systems, graphic treatments, iconography, and supporting imagery.
Outcome
The final website established a more cohesive and professional digital presence for Antengo while creating a flexible foundation the company could continue building from as the brand evolved.
The project demonstrated the importance of combining visual design, UX thinking, and systems-level consistency when designing for early-stage companies operating with limited existing brand structure.