Pacific Organic: Designing a Fresh Take on Landscape Marketing

ROLE: Graphic Designer
CLIENT: Pacific Organic Landscape Design
INDUSTRY: Landscape Design
MEDIUM: Print Design
SCOPE: Art Direction, Layout Design, Print Production

Pacific Organic Landscape Design needed a refreshed marketing piece that reflected the thoughtful, high-end nature of its work while still feeling warm, natural, and approachable.

Owner Kara Wouters approached me to redesign the company’s existing pamphlet, which used a traditional rectangular bi-fold format. The goal was to create something more contemporary and visually distinctive while giving her landscape photography a stronger role in telling the story of the business.

I developed a square-format brochure that created more space for imagery and helped the piece stand apart from typical landscaping collateral. Clean typography, generous white space, and a restrained layout allowed the garden photography to take centre stage while creating a polished piece aimed at a design-conscious clientele.

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