The Cottage Picnic & Play
Creating a Brand for Food, Family, and Community
ROLE: Brand Designer
CLIENT: The Cottage Picnic & Play
INDUSTRY: Hospitality & Food Service
The Cottage was a new restaurant concept that combined the relaxed atmosphere of an outdoor family barbecue at the lake with an integrated children’s play space.
The owners needed a visual identity that felt welcoming, playful, and approachable while remaining polished enough to support a growing hospitality brand and community-focused destination..
I was contracted to design the logo and foundational brand identity, creating a mark that balanced family-friendly energy with a clean, modern aesthetic that could scale across signage, merchandise, menus, and digital applications.