STN OVP Landing Page
Simplifying a Complex Streaming Product Offering
ROLE: Product Design Lead
CLIENT: MINUTE GROUP
INDUSTRY: Media Technology / Streaming
STN OVP was a streaming and video platform offering within the Minute Media ecosystem.
The project focused on designing a landing experience that clearly communicated the platform’s capabilities while aligning with both the STN band Minute Media brand and product ecosystems.
The Outcome
Created a more cohesive, professional presentation of the STN OVP offering
Integrated the experience within the broader Minute Media digital ecosystem
Simplified complex technical information into a clearer, more engaging user experience
Maintained strong STN brand recognition while aligning with Minute Media’s visual system
Balanced platform consistency with brand individuality across a multi-brand environment
The Challenge
STN’s online video platform was technically complex, with a large amount of product, partnership, and value-proposition information that needed to feel clear and approachable. At the same time, the landing page had to live within Minute Media’s broader digital ecosystem following the acquisition, while still preserving the recognition and personality of the STN brand.
The challenge was to create an experience that simplified the offering, supported marketing goals, and felt visually cohesive across both brands without making STN feel absorbed or indistinct.
Key Challenges
Simplify a complex technical offering for prospective clients and partners
Organize dense product and partnership information into a clear hierarchy
Integrate naturally within the Minute Media digital ecosystem
Preserve STN’s distinct brand identity and recognition
Balance brand consistency with individuality across a multi-brand environment
Create a modern, engaging experience without overwhelming the user
Support responsive layouts across desktop and mobile
Maintain clarity while communicating both product value and business impact
Approach
I focused on creating a modular, hierarchy-driven layout system that guided users through the platform’s value proposition in a clear and intentional way, while balancing the visual language of both STN and the broader Minute Media ecosystem.
The visual direction combined bold typography, structured layouts, and motion-driven interactions to create a polished experience that felt cohesive with the existing Minute Media platform while still maintaining the distinct identity of the STN brand.
The design emphasized
Clear information hierarchy
Simplified messaging structures
Strategic pacing between sections
Strong visual consistency
Flexible components that could scale across future content
The Outcome
The final landing page created a more cohesive and professional presentation of the STN OVP offering while successfully integrating within the larger Minute Media digital ecosystem.
The project helped simplify complex technical information into a more accessible and engaging user experience while maintaining strong brand recognition and visual consistency across both STN and Minute Media properties.
It also reinforced the importance of balancing platform cohesion with brand individuality when designing within larger multi-brand systems.
Reflection
This project reinforced the importance of designing for both clarity and continuity within a larger product ecosystem.
The STN OVP landing page needed to explain a complex offering in a way that felt accessible, while also navigating the visual relationship between two established brands. Working within those constraints strengthened my ability to simplify technical information, create hierarchy, and make design decisions that support both brand recognition and a more cohesive cross-platform experience.